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Overview

Daymark chooses a chart or table based on the type of question you ask. Use the guide below to understand what each chart type is best suited for.

Chart Selection Guide

Chart TypePrimary GoalBest Used For
PieCompositionShowing parts of a whole
ScatterCorrelationFinding relationships between two variables
FunnelSequenceIdentifying drop-offs in a process
Bar (Multiple)ComparisonComparing different groups in the same category
Bar (Stacked)Part-to-Whole + TotalShowing how categories contribute to a total sum
Line (Multiple)TrendsTracking how several items change over time
TableDetailDisplaying high-precision, multi-variable data

Tips for Better Charts

  • Use time-based questions for line charts
  • Use category comparisons for bar charts
  • Use funnels for conversion steps
  • Use tables when exact values matter
Daymark will still choose the chart automatically, but clearer questions yield more useful visuals.